Walking down Broadway in Nashville, seeing amazing talent on display on nearly every street corner, we wondered “Really? Why don’t some of these people have major contracts with a music label?” Deep down, we knew the answer, but we didn’t like it. To be successful as an entertainer, you need a lot more than just talent. You need star power, you need luck, you need exposure, and a long list of other things just to get a shot at the big time. History is replete with examples of entertainers that didn’t get that big break.
About 10 years ago some television shows like American Idol, The Voice, and America’s Got Talent began to emerge, and we began to understand that while talent is indeed a prerequisite for success, the other obstacles could be overcome. How? By engaging the public in a way that had never been done before. Of course, it took some judges with star power to get people to tune in to those shows, but once they did, there was no holding back the enthusiasm of the public.
We began to see a different paradigm emerge. It turns out, the public was not only inspired by raw talent, they were also inspired by their back stories. Why? Because the public could more easily relate to those stories in ways that they were previously unable to do.
We asked ourselves, do we really need star studded judges to help people get recognized? Knowing what we know about the power of social media, we put together some ideas about how to expose unrecognized amazing talent to the public.
Unsung is a new way to showcase, highlight, and spotlight undiscovered talent. We aim to find those hidden jewels of amazing talent that we know exist and expose them to the public.
Along the way, we tell their stories. Sometimes they are heartwarming and sometimes they are heartbreaking, but what becomes clear is that in each story, there is hope and inspiration.